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Our Values |
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Behind Every Screen Is A Person
In the end, nearly everything we do is for people. Real people staring at a screen trying to find something, buy something, say something, or connect with someone. People are at the center of our work, our relationships with our clients, and our company. It's this passion that fuels our designs. Understanding who they are, their needs, how they interact with you or your company are all central to helping our clients develop products and services for them.
It's also the center for our company. Our people, their skills and ideas, and the work we do are our most important asset. With our clients, it is the relationships we forge with them, the interesting products or services they are building, and the privilage to join their ambition are all what drives us and gives us passion.
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The Client Is a Member of the Team
Good clients lead to good work. We're not the kind of design company that will ask a few questions, disappear and then return with your finished design. We have always viewed our clients as part of our team. And at Apples to Oranges, we form a team devoted to working together to create the best product possible. When you choose us to handle your design needs, you can expect that we will collaborate, share ideas, inspire each other, and create a successful product that will instill pride in both of us.
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In order to design a solution, you have to understand the problem.
As User Experience consultants, we realize that a clear understanding of the problem is the key to developing a solution. So we spend a great deal of time talking and listening, asking questions and probing for answers. Nosy? Sure. But that's because we know that creating a great site requires more than an impressive visual design, a brilliant technical achievements or any other single component. It's about developing a strategy to pull all of those things together and make them relate as a whole. This holistic approach ensures that the end result is greater than the sum of its parts and that the solution is solving the right problem.
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We are as passionate about our clients’ projects as they are.
Passion drives each and every one of us in some way or another. Without passion, there would be no brilliant ideas, no commitment to hard work, no drive to go above and beyond what's expected. The beauty of passion is that it's both contagious and reciprocal. Your passion fuels our passion. When you tell us what excites you about your business, or the new direction in which you plan to take it, we get excited too. Likewise, we want you to be passionate about the plans we have to help you reach those goals. Through our approach of open communication and constant feedback and support for new ideas, we create an atmosphere that is driven by a mutual passion for your project.
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First build trust, then build a great product.
Trust is the cornerstone to a successful collaborative relationship. So our first mission is to gain your trust by showing you that we're truly interested in your success. By treating you as an equal partner in the process, we'll show you that your success is our success. Once that trust is established, ideas flow quickly and without the hindrance of doubt in our priorities. We want to know all the ins and outs of your company, what your customer is seeking, what you hope to provide them, and how you envision it all coming together. We know that sharing that information makes us all more productive. We want to do what's best for you, and gaining your trust is the first step in making that happen.
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The real customer in our story is your customer.
We never design anything just to please ourselves. It has to serve a purpose, meet a need, or resolve a problem your customer experiences. You might be the one to hire us, but we're really working for your customer. It's their needs and agenda that are at the forefront of our solutions.
That's why we want to know everything we can about their needs and thoughts about your company and how we can make your site as useful to your customer as possible. We know it's not about us. It's your customer's impression of you and your company that makes our world go round. By keeping your customer at the center of the story, you come out the hero.
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There can be only one best solution.
Our habit of open dialogue with our clients allows us to be confident in all our decisions. We don't want to waste your time, forcing you to pick between a variety of options that may or may not work for you. We spend a lot of time figuring out what your business needs and why, and we know you'll see the logic in our conclusion. Therefore, because you are involved at every step of the design process, you can be certain we will arrive at the single best suggested solution when all is said and done. Our endeavors may take us in several different directions as we work together to discover the best way to meet your customers' needs. But we welcome that feedback and understand that your input helps us learn and improve so we can give you the best possible solution for your site.
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